DIY Digital Gallery: How to Make an Artist Website That Shines

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For artists in today’s digital age, having a personal website is more than just a professional necessity; it’s a dynamic platform to showcase your artwork, connect with fans and collectors, and even manage sales directly from your virtual gallery. A well-crafted artist website acts as your own private gallery that’s open 24/7, allowing you to reach a global audience without the constraints of geographical and physical limits.

How to Make an Artist Website

The process of creating an artist website starts with some foundational steps that set the stage for a successful online presence. First, you’ll want to define the primary goal of your website. Are you looking to sell your artwork directly online, or is it more about building a portfolio to attract gallery shows? Perhaps it’s both. Understanding your goals will guide your decisions throughout the website creation process, from choosing the right platform to deciding what content to include.

Choosing a domain name is your next step and is akin to naming an art piece—it needs to be memorable, appropriate, and reflective of your artistic identity. Opt for a domain name that resonates with your brand, one that’s easy to spell and pronounce. Remember, your domain name is often a potential collector’s first impression of you as an artist, so make it count.

Next, you’ll need to select the right tools and platforms for building your website. There are several website builders tailored specifically to artists that make it easy to set up a website without needing to know how to code. These platforms come with a variety of templates that can be customised to fit your artistic style and the needs of your audience.

Choosing the Right Platform

When it comes to choosing a platform to build your website, artists have several great options, each with its own set of benefits. Platforms like Squarespace, Wix, and WordPress are popular among artists for their ease of use, robust design options, and comprehensive features that cater specifically to visual portfolios.

Squarespace is renowned for its sleek templates that are particularly well-suited for visual arts due to their clean, minimalistic aesthetic that allows your artwork to stand out. The platform also offers strong e-commerce capabilities, making it a good option for artists who wish to sell their work directly from their website.

Wix is another user-friendly option with a highly intuitive drag-and-drop interface that makes website building accessible for everyone. It offers a wide range of artistic templates and extensive customization options which allow you to create a unique website that reflects your personal style. Wix also includes tools for SEO, social media integration, and e-commerce, providing a comprehensive toolkit for artists.

For those who prefer more control over their website, WordPress is a robust platform that, while slightly more complex, offers limitless customization through thousands of themes and plugins. This makes it possible to expand the functionality of your website as your career grows and your needs change. WordPress is particularly appealing for artists who are tech-savvy or willing to invest a bit of time learning the platform due to its flexibility and scalability.

How to Create an Art Website

Once you’ve chosen your platform, the next step is setting up your art website. Begin by selecting a template that enhances the visual appeal of your artwork. Look for a layout that aligns with your art’s style—whether it’s modern, abstract, or traditional. Most platforms offer a variety of templates specifically designed for visual artists, featuring galleries and sliders that make your artwork the focal point of the site.

Customising your chosen template is crucial to creating a unique online presence. Adjust colours, fonts, and layout elements to match your artistic identity. This customization ensures that when visitors land on your page, they aren’t just seeing a generic website; they’re entering your digital studio, tailored to reflect the essence of your work. Always preview changes in real-time, if possible, to ensure every element compliments your art rather than overshadowing it.

Building an Artist Website

Your website’s structure is key to making it both appealing and functional. When planning the layout, consider how visitors will navigate through your site. Start with a simple, clean homepage that captures the visitor’s attention and directs them to other sections like your portfolio, about page, or online store. Organise your artwork into categories that are easily accessible, such as by medium, style, or collection. This organisation makes it easier for visitors to find what they are looking for and discover more about your work.

High-quality images are essential for an artist’s website. Ensure that the photos of your art are well-lit and high resolution, capturing the true colours and details of your work. Many artists also include a zoom feature on their artwork images, allowing viewers to see the textures and intricacies of each piece, mimicking the experience of viewing the artwork in person.

Adding a blog to your website can also enhance its appeal. Share stories about your creative process, upcoming exhibitions, or insights into your daily routine as an artist. This kind of content not only enriches your website but also helps build a deeper connection with your audience. It provides fresh content regularly, which can improve your site’s SEO and keep visitors returning.

Artist Webpage Essentials

artist webpage

To make your artist website truly functional and engaging, several key elements must be included:

About Page:

This is where you tell your story. Share your biography, artistic philosophy, and any influences that shape your work. An engaging page makes your art more relatable and can forge a stronger emotional connection with your audience.

Gallery Page:

Your portfolio is the heart of your website. Organise your work in a way that is easy to browse. Include high-quality images and descriptions for each piece, perhaps even stories or the inspiration behind them. Consider using categories or filters to help visitors easily find specific types of work.

Contact Page:

Make it easy for visitors to reach out to you. Include a simple contact form, your professional email address, and links to your social media profiles. If you’re open to commissions or collaborations, mention this here to encourage potential clients to contact you.

Shop Page:

If you’re selling your art directly from your website, your shop page needs to be optimised for e-commerce. Include clear, high-quality images of the artworks for sale, prices, sizes, medium descriptions, and purchase options. Information about shipping policies, returns, and payments should also be transparent and easy to find.

How to Create a Website for an Artist

Adding additional features to your website can significantly enhance its functionality and appeal. Consider including a section for blogging to engage more deeply with your audience. Regular posts can help draw visitors back to your site and improve your search engine rankings by keeping your content fresh and relevant. Discuss your artistic process, share updates about upcoming projects or shows, and post articles related to your art form to keep content dynamic and engaging.

Another useful feature is a newsletter signup. This allows you to collect emails from visitors, enabling you to build an audience over time. Use this tool to send out announcements about new artworks, upcoming exhibitions, or exclusive offers on your pieces. This direct line of communication keeps your audience engaged with your artistic journey.

Implementing basic SEO (Search Engine Optimization) strategies is also critical for artists. Use relevant keywords throughout your site, tag your images with descriptive titles and alt text, and make sure your website’s loading speed is optimised. These steps will help your site rank better in search results, making it easier for art lovers to discover your work.

Engaging Your Audience

To keep visitors coming back, your website should not only showcase your art but also promote interaction. Consider integrating features that invite audience participation, like comment sections under your blog posts or guest books where visitors can leave reviews and feedback. These interactions can provide valuable insights into your audience’s preferences and foster a community around your art.

Utilising web analytics is another powerful tool. Analytics can tell you which pieces are getting the most attention, how people find your site, and what they interact with during their visit. Use this data to tailor your content and promotions to better match your audience’s interests and behaviours, ensuring that your site continues to engage and attract visitors.

Maintaining and Updating Your Website

Regularly updating your website is crucial to keep it relevant and interesting. Post new artwork, update your blog, and refresh old content to ensure that your site remains engaging. Also, make sure to check your site for any issues that could affect performance or security, such as broken links or outdated plugins.

Backing up your website regularly is also essential. This ensures that in the event of a technical problem, you won’t lose your valuable content and can restore your site quickly. Most website platforms offer automatic backup options, so make sure this feature is activated and properly set up.


Creating a standout artist website might seem daunting, but with the right tools and approach, it’s entirely achievable. Remember, your website is an extension of your artistic expression—it should reflect your unique style and provide a portal for the world to experience your art. Take the time to ensure it represents you well, and keep it fresh and engaging to encourage visitors to return.

So why wait? Start building your artist website today. Let it be the stage where your art shines and where your audience can connect with your work on a deeper level. Your digital gallery awaits your creativity and vision!

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